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These spicy 🌶 book videos on TikTok are literally making romance book authors into New York Times, Wall Street Journal, Amazon, etc. (Really, she's showing off a highlighted teaser of hotter than hot seggs* scene.) The video's themes vary widely, but they're all doing one thing: making enthusiasm for romance books unavoidable.

The video might be a video listing the makers' favorite *insert any theme here* or it's the videographer "showing off her new lipstick" in front of a book page. Typically set in front of a wall of books dimly lit by fairy lights backlighting the paperback that's front and center on the screen, the videos are making romance authors into best-sellers seemingly overnight. Whether the pandemic drew you into falling down infinite rabbit holes on TikTok or not, you're likely to have seen the up-to-3-minute #BookTok videos with 37.8 billion views and counting.